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YU Kang Kang, Trevor

Associate Professor
Yu Kang Kang, Trevor
 
College of Business (Nanyang Business School) - Division of Leadership, Management & Organisation
 
Co-Director, Centre for Research and Development in Learning (CRADLE).
 
Office: 6790 5747
E-mail: akyyu@ntu.edu.sg​
 
Biographical Profile
 
Kang Yang Trevor Yu is an Associate Professor in the Division of Leadership, Management & Organisation at the Nanyang Business School, Nanyang Technological University. He received his Ph.D. from the University of North Carolina (Chapel Hill), specialising in Organisational Behaviour. 

Trevor has published in internationally-renowned academic journals such as the Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, Applied Psychology: An International Review, and the Human Resource Management Journal. He currently sits on the editorial of board of the Journal of Applied Psychology, Human Resource Management, Human Resource Management Review, and Group and Organization Management and serves as an adhoc reviewer for journals such as Administrative Science Quarterly, Journal of Management, Journal of Organizational Behavior, and Human Resource Management, among others. He has also co-edited the Oxford Handbook of Recruitment and written several book chapters for both academic and practitioner audiences. His research is constantly featured at top international conferences such as the Academy of Management Conference and the Society of Industrial-Organizational Psychology.

He teaches courses involving the management of human capital. These include change management, managerial decision-making, consulting research methodology, total rewards, and organisational behaviour and design. He has consulted with several US and Singapore-based organisations on issues of employer branding, organisational image and culture, career management, work-place climate, and work-team effectiveness.

 
Research Interests and Expertise
 
Professor Yu’s areas of research expertise focus on creating valuable organisational cultures through building employer brand equity, strategic recruitment, cultivating person-organisation fit, and understanding the impact of AI-based technology at the workplace. His work specifically focuses on the psychological and behavioural experiences of different groups of talent including job seekers, recruiters, organisational newcomers, and supervisors. 
He is a proponent of evidence-based management that uses scientific approaches to analyse data with the goal of helping organisations and their workers make better informed decisions. His empirical research spans across multiple contexts that include talent attraction during firm recruitment processes and in virtual realms like company websites and social media. He also explores different forms of work across physical, temporal, and administrative boundaries that deviate from traditional work arrangements, and their impact on the well-being of workers. Having a keen interest in the impact of technology on the modern workplace, he also investigates the implications of various forms of artificial intelligence and their algorithms on proactive and prosocial behaviours, as well as the socio-emotional experiences of workers.